“We have website content written by 6 people. It needs to have ONE voice…”
A website containing content from multiple in-house sources can be a great showcase for your company’s areas of specialization. But invariably each contributor will add his or her own voice to the project, resulting in less-than-cohesive copy. I can help bring continuity to your entire site, effecting an on-line presence that speaks in one voice—the voice of your company, not your entire HR roster.
Based on the text that you choose as the representative sample, I will apply to the remaining copy properties such as active-voice contruction, sentence structure/variety, degree of formality, and organizational method. The result is a website that reflects the depth and breadth of your organization, but in a single, clear, compelling voice.
“Our annual report needs to be edited and proofread before it goes to printing…”
Most of my work involves origination of copy, but proofreading will always be a key service. Applying the mechanical, grammatical, and usage standards of The Chicago Manual of Style, AP Stylebook, The Wall Street Journal Guide to Style and Usage, Wired Style, or your organization’s in-house style guide, I can ensure that your business literature is clean, clear, and correct.
“We have a direct-mail piece going out to half-a-million homes, and it has to be perfect…”
For a major direct-mail campaign, reprinting costs can run into the hundreds of thousands. Don’t trust your text to just anyone with an English degree. I’m committed to editing and proofing each piece as though it were to be read by millions.
Applying the mechanical, grammatical, and usage standards of The Chicago Manual of Style, AP Stylebook, The Wall Street Journal Guide to Style and Usage, Wired Style, or your organization’s in-house style guide, I can ensure that your business literature is clean, clear, and correct.
“We need our mission statement recast to reflect changes in our business model…”
Good writing recognizes that purpose dictates content and form. For example, writing that compels or inspires will look and sound very different from writing that informs. I understand that the language of mission statements, philosophies, and core ideologies should be elevated in tone and style over and above the diction of typical business literature—such words convey not only why you are in business, but who you are. And any document that sets out to define you to the world should be crafted as though it were being cast in stone. This is the essence of business language, and this is where I excel as a writer.
“I have a head full of ideas that I need to share in writing with my clients and staff…”
One of the more difficult challenges you may face as you struggle to bring a vision to reality is first bringing it into words. You may find that the ideas, though simple and clear in your own mind, present themselves in overwhelming complexity when they have to be spun out in sentences. It’s no wonder—even professional writers understand that they’ve chosen very difficult work. Let me take the burden of casting your vision, so that you can do the work of bringing the vision to reality.
“Our website looks great, but we need a pro to give it a quick once-over…”
No job is too small. Proofing the typical website for grammar, usage, and mechanics will take between one and three hours (beyond that, you’re probably in need of editing work). For the confidence that what you’ve presented is right, that’s money well spent.
