Category Archives: content creation

  1. The last internet frontier

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    July 1, 2013 by bradcharlesbeals

    When it comes to website navigation, seniors are nearly twice as slow as the 21-55 demographic. However, their growth potential …
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  2. The pre-conversion conversion

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    June 24, 2013 by bradcharlesbeals

    In 1997, Jakob Nielsen┬ámade the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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  3. Value props or zero-content filler?

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    May 21, 2013 by bradcharlesbeals

    When we write about ourselves–our businesses, our companies, our communities–we can’t help but write from our own affections. But there’s …
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