Category Archives: copywriting
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Playing Tag: 3 attribution alternatives for cleaner dialogue
Leave a commentFebruary 23, 2018 by bradcharlesbeals
Attributing quotation to the right speaker is essential for clarity, but the traditional tag (he said…she said…said the butler) is …
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Oddball Grammar
Leave a commentSeptember 17, 2014 by bradcharlesbeals
Grammar gems from the oddball category: 1. Compound possession… Mike’s and Pam’s phones were stolen. (Each owned a phone; both …
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7 ways to improve business writing
Leave a commentJuly 5, 2013 by bradcharlesbeals
Clarity Be clear. It’s the goal of all honest communication. Don’t use 4 words, when 3 will do. Don’t use …
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The last internet frontier
Leave a commentJuly 1, 2013 by bradcharlesbeals
When it comes to website navigation, seniors are nearly twice as slow as the 21-55 demographic. However, their growth potential …
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The pre-conversion conversion
Leave a commentJune 24, 2013 by bradcharlesbeals
In 1997, Jakob Nielsen made the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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