Category Archives: copywriting

  1. Playing Tag: 3 attribution alternatives for cleaner dialogue

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    February 23, 2018 by bradcharlesbeals

    Attributing quotation to the right speaker is essential for clarity, but the traditional tag (he said…she said…said the butler) is …
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  2. Oddball Grammar

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    September 17, 2014 by bradcharlesbeals

    Grammar gems from the oddball category: 1. Compound possession… Mike’s and Pam’s phones were stolen. (Each owned a phone; both …
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  3. 7 ways to improve business writing

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    July 5, 2013 by bradcharlesbeals

    Clarity Be clear. It’s the goal of all honest communication. Don’t use 4 words, when 3 will do. Don’t use …
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  4. The last internet frontier

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    July 1, 2013 by bradcharlesbeals

    When it comes to website navigation, seniors are nearly twice as slow as the 21-55 demographic. However, their growth potential …
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  5. The pre-conversion conversion

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    June 24, 2013 by bradcharlesbeals

    In 1997, Jakob Nielsen┬ámade the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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