Tag Archives: copy

  1. The pre-conversion conversion

    Leave a comment

    June 24, 2013 by bradcharlesbeals

    In 1997, Jakob Nielsen┬ámade the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
    Continue reading

  2. Don’t Don’t

    1

    December 3, 2011 by bradcharlesbeals

    Several posts ago, I dealt with the passive voice, its problems, its uses. One of the reasons that passive-voice construction …
    Continue reading

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,249 other followers