Tag Archives: copy

  1. The pre-conversion conversion

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    June 24, 2013 by bradcharlesbeals

    In 1997, Jakob Nielsen┬ámade the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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  2. Don’t Don’t


    December 3, 2011 by bradcharlesbeals

    Several posts ago, I dealt with the passive voice, its problems, its uses. One of the reasons that passive-voice construction …
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