Tag Archives: website copy
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The pre-conversion conversion
Leave a commentJune 24, 2013 by bradcharlesbeals
In 1997, Jakob Nielsen made the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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Value props or zero-content filler?
Leave a commentMay 21, 2013 by bradcharlesbeals
When we write about ourselves–our businesses, our companies, our communities–we can’t help but write from our own affections. But there’s …
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