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Tag Archives: website copy

The pre-conversion conversion
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June 24, 2013 by bradcharlesbeals

In 1997, Jakob Nielsen made the shocking claim that people don’t read websites. They scan them. In 2006, he refined it …
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Category: blogging, content creation, copywriting, Uncategorized, writing | Tags: copy, copy editing, copy writing, information architecture, Jakob Nielsen, website, website copy, website design
Value props or zero-content filler?
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May 21, 2013 by bradcharlesbeals

When we write about ourselves–our businesses, our companies, our communities–we can’t help but write from our own affections. But there’s …
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Category: content creation, editing, editing, style and voice, Uncategorized, writing | Tags: blogging, copy editing, copywriting, website copy, writing

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